Microsoft to auction you're personal information?

Slashdot reports:

"Give Bill Gates your 'pictures, videos, documents, e-mail, instant messages, addresses, calendar dates/scheduling information (e.g., birthdays, anniversaries, appointments), voice mail, phone logs, RSS feeds, subscriptions, bookmarks, mail lists, project management features, computing device data, tasks and location data,' and he'll improve your 'quality of life.' That's the promise behind a patent issued Thursday to Bill Gates and his 20 co-inventors for 'Personal Data Mining', which Microsoft notes 'can include a monetization component' that 'could initiate an auction to sell information to the highest bidder.'"